I love my agency.

But it’s burning me out.

I thought this would feel different. I thought once we hit this level of clients, awards, and sales… it’d get easier.

There's so much to do, I feel alone.

You need two people who’ve stood where you're standing right now.

People who have built successful businesses.
But also failed and missed the signs of burn out.
Felt the weight of being the ones holding it all together.
Fixed broken people and processes.
Re-activate the joy of running your own agency.
Slipped into the sinkholes — but also uncovered the gold.

We create cultures that allow teams to be their best. How? We analyse, create, train and deliver the business scaffolding that releases amazing.

We got the scars so you don't have to, we've got your back…

Change things, today.

Straightforward delivery and pricing.

Reality Check

£795

Immediate flags on operational, financial and cultural gaps

90-minute strategy session

Pre-call agency data input form

Prioritised action roadmap (3–5 key focus areas)

Strategic Reset

£4,750

A full agency diagnostic. Sets the tone. Not just what’s broken — but how to fix it

Deep dive across Ops, Finance & Culture

Analysis of real time tracking, project margins, tools, team feedback

Clear set of recommendations and action planning

90-min delivery session with founder(s)

Option to upgrade to 'Implementation Sprint'

Implementation Sprint

£8,950

Tailored to what’s critical to your agency NOW

Monthly KPI reporting suite, responsive to agency development

Weekly working sessions (Zoom or in-person hybrid)

Co-building processes, tools, templates, estimates, finance reviews, team workshops

Private messaging/email support between sessions

Includes founder accountability + team coaching where needed

Monthly onsite visit to guide projects with practical assistance

Change things, today.

Straightforward delivery and pricing.

Reality Check

£795

Immediate flags on operational, financial and cultural gaps

90-minute strategy session

Pre-call agency data input form

Prioritised action roadmap (3–5 key focus areas)

Strategic Reset

£4,750

A full agency diagnostic. Sets the tone. Not just what’s broken — but how to fix it

Deep dive across Ops, Finance & Culture

Analysis of real time tracking, project margins, tools, team feedback

Clear set of recommendations and action planning

90-min delivery session with founder(s)

Option to upgrade to 'Implementation Sprint'

Implementation Sprint

£8,950

Tailored to what’s critical to your agency NOW

Monthly KPI reporting suite, responsive to agency development

Weekly working sessions (Zoom or in-person hybrid)

Co-building processes, tools, templates, estimates, finance reviews, team workshops

Private messaging/email support between sessions

Includes founder accountability + team coaching where needed

Monthly onsite visit to guide projects with practical assistance

Change things, today.

Straightforward delivery and pricing.

Reality Check

£795

Immediate flags on operational, financial and cultural gaps

90-minute strategy session

Pre-call agency data input form

Prioritised action roadmap (3–5 key focus areas)

Strategic Reset

£4,750

A full agency diagnostic. Sets the tone. Not just what’s broken — but how to fix it

Deep dive across Ops, Finance & Culture

Analysis of real time tracking, project margins, tools, team feedback

Clear set of recommendations and action planning

90-min delivery session with founder(s)

Option to upgrade to 'Implementation Sprint'

Implementation Sprint

£8,950

Tailored to what’s critical to your agency NOW

Monthly KPI reporting suite, responsive to agency development

Weekly working sessions (Zoom or in-person hybrid)

Co-building processes, tools, templates, estimates, finance reviews, team workshops

Private messaging/email support between sessions

Includes founder accountability + team coaching where needed

Monthly onsite visit to guide projects with practical assistance

Talk things through with a FREE mini Reality Check

30 minutes for you to unload, and for us to listen, let's lighten your load together.

Mini Reality Check

£free

30-minute online check in

Pre-call agency data input form

Short KPI and 'think about this' report and guide.

Talk things through with a FREE mini Reality Check

30 minutes for you to unload, and for us to listen, let's lighten your load together.

You don’t need ten MBA consultants.
You need two people who’ve walked in your shoes.

Andrew Smith, founder of and that's how you...
Andrew Smith, founder of and that's how you...

Andrew Smith

If you want less stress, want to fall back in love with your agency, and have the ambition, I’ve got the plan. I've also recycled over 300,000 supermarket shopping trolleys!

I’m Andrew — a Yorkshire man who knows the creative world inside-out. I've been through several recessions and seen that putting your people first is how you win. I want you and your agency to be successful, and to have fun along the way.

I’ve seen brilliant agencies trip up because nobody helped them sort the foundations: the culture, the tech, the numbers, the people - the scaffolding of joy.

I started ANDTHY to change that.

Craig Hunter

If you want to make your agency fly but are worried about crashing, I’ve seen a lot, got the scars and rolled up my sleeves enough times to help you avoid the sink holes.

I cut through the waffle to get results that actually stick, it's about working smart with a sprinkle of creative thinking and a whole heap of experience in building client relationships and rich new business pipelines.

I'm Craig — a South African straight talker with a proper knack for marketing and business support.

Get a FREE Reality Check — let's work together.

A FREE Reality Check? Why is it free?

What do you mean by Reality Check? Do you think I might be living in a simulation?

Do I need to prepare anything for my Reality Check?

Why is Andrew's Picture upside down?

A FREE Reality Check? Why is it free?

What do you mean by Reality Check? Do you think I might be living in a simulation?

Do I need to prepare anything for my Reality Check?

Why is Andrew's Picture upside down?